Hey, I'm

Shivam
Gupta

Product Manager | Product Builder | AI & Data Enthusiast

Building products that turn ideas into impact.

Product Manager with 6+ years of experience turning customer problems into scalable digital products. From AI-powered experiences to D2C growth, I bring product strategy, data, and execution together to deliver measurable business outcomes.

6+ Years in Product

3× Order Growth

50% CAC Reduction

#01 Product Strategy

#02 AI & LLM Products

#03 Data & Analytics

#04 D2C & Enterprise SaaS

Experience & Impact Across

● Sanskriti Fab ● Advance Auto Parts ● ReTech Labs ● D2C ● E-commerce ● Retail Technology

ABOUT ME

Building Products That Solve Real Problems

I am a Product Manager passionate about transforming complex customer problems into intuitive, high-velocity digital products and AI-powered systems.

With over 6 years spanning a founder-led startup and Fortune 500 enterprises, I specialize in user discovery, product analytics, hypothesis-driven experimentation, and cross-functional engineering execution.

Let's Talk → View Resume ↗

Years Experience

Building AI, Enterprise SaaS, & D2C platforms

3×

Order Scale

50% CAC drop & 18% repeat purchase rate

25%

Latency Speedup

AWS infrastructure & Grafana optimization

~8%

Business Growth

Retail intelligence for Target & Kroger

PORTFOLIO

FEATURED PROJECTS

Curated product initiatives across AI speech analytics, team intelligence dashboards, personalization, and growth.

01 / 04

Capstone Project

AI / CAPSTONE PROJECT Lead Product Manager

OutLoud: AI-Powered Speaking Practice for Interview Confidence

An AI-powered speaking practice platform designed to build interview confidence through interactive speech analysis, real-time feedback, and guided practice workflows.

AI Product Speech AI Interview Prep User Experience Capstone

Enterprise SaaS

ENTERPRISE SAAS / AI Product Manager

WordRadar: AI-Powered Manager Dashboard for Daily Team Insights

An intelligent management dashboard synthesizing daily team signals, progress updates, and operational bottlenecks into actionable insights for engineering and product leaders.

AI Dashboards Enterprise SaaS Team Analytics B2B Product Workflow Insights

HealthTech

HEALTH TECH / AI Product Feature Lead

VitaFit: Personalized Nutrition Platform (AI-Powered Feature Development)

AI-powered feature specification and product development for personalized dietary planning, habit tracking, and tailored nutrition recommendations.

AI Personalization HealthTech Feature Development Dietary Insights Mobile Product

Quick Commerce

QUICK COMMERCE / GROWTH Product Case Study

Zepto Smart Bundle: Increasing AOV through Personalized Product Bundles

Product strategy and recommendation architecture designed to increase Average Order Value (AOV) on Zepto through context-aware, personalized product bundling.

Product Strategy AOV Optimization Recommendation Engines Personalization Quick Commerce

Notion Archive

COMPLETE PRODUCT ARCHIVE All Initiatives

Explore Complete Portfolio & Case Studies

Discover 10+ additional product initiatives, in-depth PRDs, end-to-end Figma workflows, metrics frameworks, and growth experiments in the Notion workspace.

10+ Case Studies PRDs & Specs Live Prototypes Metrics Frameworks

WORK IMPACT

EXPERIENCE HIGHLIGHTS

Key achievements and measurable impact delivered across professional roles.

D2C COMMERCE / GROWTH Product Manager (Co-Founder)

Sanskriti Fab: D2C E-Commerce Growth Platform

Owned the end-to-end product lifecycle for a Shopify-based D2C brand. Conducted deep user research and funnel analytics to rapidly test product hypotheses, achieving exceptional customer acquisition and retention economics.

3× Order Growth

50% CAC Reduction

18% Repeat Rate

Shopify Analytics A/B Testing Funnel Optimization Unit Economics Payment Integrations

AI PRODUCTS / CONVERSATIONAL NLP Product Owner

Advance Auto Parts: AI Support & Cart Recovery

Led product delivery of AI-powered customer experience tools, including an NLP-based automotive customer support chatbot and cart abandonment automation to boost self-service, conversion, and purchase recovery.

24/7 Automated Support

RICE Backlog Prioritization

NLP Intent Resolution

Conversational AI NLP Chatbot Customer Support Automation PRD & User Stories Agile/Scrum

ENTERPRISE SAAS / RETAIL TECH Product Owner | Project Manager

ReTech Labs: Store Digitization Analytics

Delivered real-time store digitization & planogram analytics for top US retailers including Target, Kroger, and Sam's Club. Orchestrated AWS infrastructure optimizations to accelerate dashboard latency and reporting UX.

~8% Business Growth

25% Dashboard Speedup (3.2s→2.4s)

4+ Top Retail Chains

Store Digitization Planograms Grafana Power BI AWS Optimization SQL Analytics

CAREER PATH

Professional Experience

Track record of strategic leadership, cross-functional execution, and quantifiable business outcomes.

Product Manager (Co-Founder)

Sanskriti Fab

Jul '24 – Mar '26 Gurugram, IN

Owned product lifecycle for a Shopify-based D2C platform, overseeing discovery, roadmap, experimentation, and optimization, impacting 3x order growth and 18% repeat purchase rate.
Drove customer research by structuring interviews and analyzing analytics, identifying pain points across acquisition and retention, and translating findings into 8+ prioritized roadmap initiatives.
Coordinated cross-functional teams to execute rapid product experiments, achieving a 50% reduction in acquisition cost and accelerating feature delivery cycles.
Prioritized third-party integrations, balancing implementation effort and customer value, enabling scalable analytics and marketing automation infrastructure.
Made a strategic decision to sunset the venture after comprehensive review of unit economics, acquisition efficiency, and capital needs, demonstrating disciplined product judgment.

Product Strategy D2C E-Commerce User Research Funnel Analytics Roadmapping Shopify

Product Owner

Advance Auto Parts

Nov '22 – Jul '24 Hyderabad, IN

Directed delivery of AI-powered customer experience products, launching a rules-based automotive support chatbot and cart abandonment automation that improved self-service and elevated purchase recovery rates.
Structured and prioritized product backlog using RICE framework, aligning initiatives with user needs and business outcomes to enhance customer satisfaction metrics.
Defined user stories and acceptance criteria from stakeholder requirements, expediting engineering throughput and delivering 5+ new features in 10 months.
Partnered with Support and Analytics teams to pinpoint high-impact pain points, driving AI-powered solutions adopted by 50% of support users.

Conversational AI NLP Chatbot RICE Framework PRDs & User Stories Agile Scrum Jira

Product Owner | Project Manager

ReTech Labs Inc.

May '20 – Nov '22 Noida, IN

Led product delivery for a Store Digitization platform, enabling real-time planogram visualization and retail analytics, contributing to 8% business growth at enterprise clients.
Defined feature roadmaps, workflows, and backlog priorities spanning web, mobile, and dashboard products, coordinating execution with engineering and design.
Partnered with engineering to optimize AWS and Grafana infrastructure, reducing dashboard latency by 25% and improving user experience for analytics customers.
Leveraged SQL, Power BI, and usage analytics to uncover user patterns, supporting data-driven decision making for new feature adoption.

Enterprise SaaS Store Digitization Planograms AWS Optimization Power BI SQL Analytics

MIS Executive / Analyst

EON Electric Ltd.

Sep '18 – Jun '19 Noida, IN

Designed and launched operational reporting dashboards for executive leadership, accelerating decision cycles by 30%.
Developed data-driven infographic presentations, equipping leadership with actionable insights that shaped quarterly product roadmaps.

Data Analysis Executive Dashboards Operations Reporting

CAPABILITIES

Core Competencies

Product craftsmanship, AI systems, analytics infrastructure, and execution toolstack.

🎯

Product Management

End-to-end product discovery, strategic prioritization, and agile product delivery.

Product Strategy Product Discovery User Research Customer Interviews Roadmapping RICE Prioritization Product Analytics Journey Mapping A/B Testing Product PRDs

⚡

AI Product Management

Building agentic workflows, conversational AI, and LLM-powered applications.

LLM Applications AI Agents Prompt Engineering RAG Pipelines AI Evals AI Workflow Automation NLP Systems

📊

Analytics & Data

Hypothesis testing, funnel analysis, latency optimization, and metric definition.

PostgreSQL Shopify Analytics Amplitude Power BI Grafana Funnel Analysis KPI Definition SQL & Python

🛠️

Tools & Frameworks

Tools powering seamless cross-functional collaboration and rapid prototyping.

Jira Confluence Figma API Integration n8n Claude Code Lovable Replit AWS Cloud

EDUCATION

Academic Background

🎓

Post Graduate Diploma in Data Science

IIIT Bangalore & UpGrad

Jan '19 – Dec '19

🎓

B. Tech. – Mechanical Engineering

Moradabad Institute of Technology (MIT)

Jun '13 – May '17 • Moradabad, IN

CERTIFICATIONS

Professional Certifications

🏆

AI-First Product Manager

Airtribe

Hands-on AI Product Strategy, LLMs, AI Agents, Prompt Engineering, RAG, and AI-powered workflows.

📜

Certified Scrum Product Owner (CSPO®)

Scrum Alliance • Jun '24

📜

Certified Scrum Master (CSM®)